Adobe Connect Pro 8 meeting room
We will use this meeting room: see current summer term course page
The Big Idea
The module "Design" comprehends the required course "Corporate Design" as well as the optional courses "Designing for the web" and "Interaction Design". The "Project" refers to the acquired knowledge from these courses and applies it to a concrete case example in practice.
Only in such a project with its various facets of design, the importance of a holistic approach can be realised and implemented. The close relationship between creative and strategic as well as marketing-related objectives can be experienced within the work on the projects. Not to forget the associated challenges that the decision-makers have to meet in the different phases of the projects.
These projects should be handled as "close to reality"-scenarios. But it is especially important, that the students don't just orientate on existing implementations and confirm popular stereotypes. The goal is to find new, forward-looking approaches on the basis of their acquired knowledge.
In every phase and decision during the project, the focus is on the question: "How can design help to meet the defined target in the best possible way and which is the appropriate creative decision, that has to be made?" These decisions and their consequences must be analysed accurately before they can be executed in the right way.
Intended Learning Outcomes
Within the projects the students have to take different positions and make decisions from their respective point of view. Later on this experience enables them to put themselves in others positions in interdisciplinary teams.
Due to the work within a concrete project, the students find out how the different disciplines of design interact with each other and what impact will be experienced, if some parameters will be altered at some points.
The students learn which design related decisions have to be made at which point of time during the course of the project.
In a small, self contained project simulation, the significant strategic relevance of design is easily noticeable. Design will be handled as a an economical factor of success, from the the first conceptual approaches, to human-machine interface design, up to marketing and promotion of the finished concept.
Students are become acquainted with the method of "Design Thinking" (after Terry Winograd, Larry Leifer and David Kelley), which bases on the assumption, that interdisciplinary teams are able to solve complex problems and gain new insights.
The participants will need to plan their project and execute it according to the agreed timetable.
Structure of the Course
The students work in groups of two on each project.
A principal subject will be announced for all projects. Within this scope the students are choosing their own topic for their group work.
As a result each group should present their idea for a web-based or mobile application in concept, design and communication strategies.
As the focus within the projects is on "design" in a holistic meaning each project has to take care of the following steps:
Step 1 – Research
Everyone has to know his competitors and his market. Depending on the chosen topic each team has to gain an overview about the direct and indirect competitors on the market. Which products or solutions are already available within the field? What are their strengths and weaknesses? What target groups are focused and in which way?
Each group should end up with a collection of relevant material for a cenceptual deduction.
Step 2 – Positioning in the market
Upon the basis of the done research, each team has to develop an unique idea for a web-based or mobile application that meets the demand of the specified target group. This product should be innovative and surprisingly different to the existing solutions. The realisation is not a mandatory requirement for the projects. The focus is on concepts and their strategic development.
Step 3 – Design
This is the essential step of the project. The product itself has to be designed, as trained in the course “Designing for the Web”. The HCI (Human-Computer-Interaction) within each project has to be designed, as trained in the course “Interaction Design“ and an overall Corporate Design has to be developed for the solution, as trained in the course “Corporate Design”.
Step 4 – Marketing
Finally we assume that the projects are launched in the market. Each group has to develop different marketing measures to promote their product. Of course the ideas for these promotional work should be as creative as the products.
Didactic Concept, Schedule and Assignments
The Scope has change for the semester winter 2016. Please look for further details the individual semester page.
Introductory Workshop On Site
As a start, the project procedure and the organisational framework will be presented. In a next step the students are going to build groups of two for each project. Afterwards the general topic for the principal theme of the term will be introduced on which the single projects are based upon with their individual concepts.
The principal theme will be presented in the form of a lecture with the help of some successful examples.
Subsequently the general topic will be discussed in a first round amongst all students. Open questions will be answered, so all groups will be able to search their individual conceptual formulation within the next weeks parallel to the first two course sessions.
The introductory workshops ends with defining concrete tasks for the group work until the project planning session.
Wrap-Up Session On Site
Each group is presenting the final status of their project to the other students and the lecturers, followed by a question and answer session.
The final grade is determined by the presentation and the colloquium during the wrap up session as well as a project report in written form. This report should document the continuos development of the project, the results of the research, the strategic and theoretical considerations and finally how the assignment has been split between the two partners of the group.
Past Course Pages